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Behind the scenes of our creative process

Back in October 2014, Collect a Case started on a journey of digital discovery which had two main objectives; to improve our existing website and to work on our current SEO standing.

With this in mind, I’d like to show you a different side to the Collect a Case team and to boast of our accomplishments.

We spend lots of time learning and improving our knowledge of SEO; writing fresh and exciting content, showcasing current and exciting graphics and discovering new platforms and channels to get our message across in new and unconventional ways.

We’re so lucky at Collect a Case to have a wealth of talent and knowledge within our ranks, not only in the Customer Service and Accounts teams, but within our IT department too.  Everyone is keen to be involved in the creation of blue-chip products and services for our industry.  Simply by perusing our bespoke booking software and our CC-GO! Mobile application, all tested and built in-house, you can appreciate the level of expertise we have on board.

Coming from a design background and working with Simon G.Proudfoot, a Jedi Knight in graphic design, web development and now self-taught Animator, we aim to express and show our brands from a different perspective using all sorts of diverse channels.

Last year we produced posters and magazine adverts, we attended conferences and created our own merchandise for exhibitions. The creation of our own infomercial or animation was to the direction we aspired to, to pursue and educate new audiences.

Video increases consumer attention and understanding of your product or service.  It captures someone’s desire more than any other form of advertisement or by reading a static article.

For Christmas 2014, we decided to create an animated webpage for our annual festive message, using CSS animation (cascading style sheets). This method was a good introduction, but too complex for our vision, so we opted for a different method using Illustrator, Cinema 4D and After Effects.

I’d like to describe to you the stages involved in creating our infomercial.  Whether it be the next Hollywood blockbuster or the shortest of short films, the level of work involved is staggering.

The production pipeline of a typical short can be divided into three stages: pre-production, production and post-production.

So let’s get started:

The most important part to any production is pre-production. It begins with the main concepts which are initially turned into a full story.  Once the story has been finalised, the script, narration, shot sequence and camera angles are worked on.

DSC_0100One of the major components of pre-production is storyboarding.  This provides a visual reminder of the original plan; something that can easily be referred back to throughout the production.

The storyboard helps to finalise the development of the storyline and it’s an essential stage to the animation process. It’s made up of drawings rather like a comic strip, and it’s then used to both help visualise the animation and to communicate ideas clearly.

Once the storyboards have been approved, then comes the exciting task of creating modelling sheets, or character designs. These are precisely drawn groups of pictures that show all of the possible expressions that a character or object can make and all of the many different poses that they could adopt.

The aim is to give as much information as possible to Simon, our Creative Designer. This helps bring a landscape, objects or characters to life. A concept we used in creating the dancing elves for our Christmas animation.

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Next, the project enters the production phase. It’s here where the actual work can start (according to Simon) based on the guidelines established during pre-production. Some major parts of the process are setting the layout, modelling, and texturing. The lighting, rigging and finally the animation finally gets a-look in…at some point!

 

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charactersThe process is tedious and Simon spent many hours working on the movement and timing within our productions. It’s a true testament to Simon’s creative flare how he picked up and developed such a demanding skill and it was truly reflected in the finished product.

Post-production is the third and final step in film creation.  It refers to the tasks that must be completed or executed after the filming or shooting ends. This includes editing the animation scenes together, inserting transitional effects, music, narration and staring endlessly at the screen practising your buffer face whilst waiting for the animation to render.

The results of this hard work can be seen instantly and it was a touching moment for everyone involved when we presented our infomercial at our staff Christmas party.

We hope you enjoyed watching our animations as much as we enjoyed making them.

In true Chuck Jones’s style, I leave you with one thought…

That’s all folks!”

Collect a Case Christmas Video

 

Sprites and Sets

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Just Eco infomercial

Behind the scenes of our creative process was last modified: April 6th, 2016 by simon.proudfoot

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